THINX x Hazel & Rose
I am beyond excited to host THINX for a two day pop-up event. So excited, in fact, that I had to set up a photo shoot with Megan McCarty and Athena Pelton to celebrate.
We had so much fun trying the Sport, Cheeky, and Hiphugger styles and pairing them with easy ethical fashion and NECO's bubblegum pink wall.
These styles and more will be available to see & buy IRL for just two days in the shop: Saturday, October 22, and Sunday, October 23. We'll also be celebrating with 10% off store wide. RSVP here.
I first came across THINX on (where else?) Facebook. I saw a post about this revolutionary new company putting up "risqué" ads on the New York Subway.
Except the ads weren't risqué, they were honest. They pointed out the biological fact that people with uteruses (uteri? I googled it and it turns out both are correct) get periods, and that they had created a panty that was "period-proof". THINX is unashamed to declare that they're here for people who get periods. They aim to #breakthetaboo.
I was intrigued by the concept: reusable underwear that looks and feels like your everyday bikini or hipster but absorbs periods without feeling, well, gross? The idea was revolutionary and inherently sustainable when you consider the environmental impact of pads & tampons. From Life + Style + Justice:
The average woman has her period from 3-7 days per month, and goes through menstruation cycles from the age of 13 until the age of 51. That adds up to 456 total periods over 38 years.... another way of looking at the number is that most women will be on their period for about 6.25 years of their lives!
The most common period-management products on the market are plastic-riddled pads and tampons in plastic tubes... which quickly add up in landfills and loaded with toxic chemicals that are harmful to women's bodies. That's thousands of bits of plastic and cotton that take hundreds of years to decompose.
You may be thinking, "wait, what? Underwear that I can wear during my period without a pad, tampon, or cup*? Won't I feel like I'm wearing a diaper? How will I wash it? Are you SURE it won't leak?"
The answers (in order) are: yes (on medium and light days), no it will not, rinse by hand and then wash with the rest of your delicates (on cold and without fabric softener), and YES.
THINX has invented this amazing lining technology that allows pairs to hold up to two tampons worth of liquid while keeping you dry and clean. And they look and feel amazing.
Still skeptical? Come to the pop-up to see for yourself. THINX also offers a 60-day money-back guarantee for first-time buyers.
*if you haven't tried using a silicon cup, you 100% should because it is a game-changer. I'll never go back.
On top of creating a modern & sustainable product, THINX gives back while doing it.
For every pair of THINX sold, the company sends funds to AFRIpads, who in turn creates reusable pads for young girls, keeping them in school every day and giving young women jobs. You can read all about it here.
Photographer: Athena Pelton
Model: Megan McCarty
Wardrobe: THINX & Hazel & Rose