Fashion Revolution is in its third year, and it's no longer just a day, it's a week. A week to ask brands #whomademyclothes, demanding transparency and change in the industry. Although, in the words of Tara St. James, Study NY founder, "next year maybe [it will be] a month, and one day soon we can only hope it will be a common [question] for consumers to ask."
What is Fashion Revolution?
On April 24, 2013, the Rana Plaza complex in Dhaka, Bangladesh, collapsed. 1134 people were killed, and over 2500 were injured. It is the deadliest garment factory accident in history. It became apparent that greater transparency was needed in the fashion industry, and Fashion Revolution was born.
In order to make the industry more transparent, Fashion Revolution encourages consumers to wear their clothes inside out to show the label and publicly ask brands "who made my clothes?". Our clothes are made by a person, and that person should be recognized as a fellow human being who deserves to be paid and treated fairly.
Brands are, in turn, asked to shared photos of the individuals making the clothing, demonstrating that they know their supply chain. That's important, because if a brand can't tell you who made your clothes, how can they be sure that workers are being paid fairly and working in an environment that is clean and safe?
Events are happening around the world all week, and you can find one in your neighborhood here.
If you can't make an event, or there isn't one happening near you, you can get involved by asking brands #whomademyclothes. Simply snap a photo of yourself wearing your favorite clothes inside out and share on Twitter, Facebook, or Instagram. Tag the brand and ask them: #whomademyclothes?
You can also educate yourself on what's happening in the industry, why change is important, and where it is and is not happening. Hazel & Rose will be sharing articles and resources across Facebook, Twitter, and Instagram all week, and Fashion Revolution has assembled an incredibly comprehensive list of resources.