Owner Margarita and is from Ukraine. On November 2nd, 2019, Margarita opened a shop selling natural linen textiles on Etsy. At the time, she had only a few listings for napkins, tablecloths, and towels. By April 12th, 2020, an important event occurred: Margarita celebrated the first 500 sales in the shop. However, things started to become more and more challenging for her because for the first six months, she sewed and processed all the orders herself while working on new products at night. Her daughter was three years old at the time, and during breaks between working on orders and communicating with customers, she tried to be a good mother. As the number of customers increased and exhaustion set in, Margarita realized that it was time to seek help, and that's how her team began to form. A little over a month later, she realized that she was on the right track. The number of orders increased, and they were able to process them faster. On May 19th, 2020, they celebrated their second event - 1000 sales in the shop.
Throughout this time, the Touchable Linen team worked hard, adding new products and improving old ones. In the first year of operation, they received nearly 4,000 sales on Etsy. Their range included table and kitchen textiles, and they added curtains, storage bags, and bed linen. They faced many challenges and achieved many victories, but they always knew where they were going and remembered their values.
Touchable Linen makes things that will last for years, using natural fabrics. They do not manufacture stocks of goods that sit and wait for a buyer. Each order is custom-made for each customer. Over 40% of their orders are partially or completely customized products. Therefore, they are always open to anything, whether it's a huge old table that needs a tablecloth or non-standard triangular windows. And as time went by, the number of their clients grew worldwide, and so did they.
But on February 24th, 2022, everything changed. They woke up to terrible explosions and didn't know what to do. On the first day, it was difficult to believe it. Margarita didn't know what to do; she was in shock. She wrote to all her customers about delays in shipping and couldn't understand how to move on and what to do. For the first few weeks, her husband, their little child, and her lived in the basement, and she didn't think about the future, work, only about survival. But many of their customers supported them; they placed orders and asked them not to ship them, which helped us pay our team and continue our work somehow. (If you are reading this, Margarita is infinitely grateful to you.) After a few weeks, they resumed work and started shipping orders to customers who had placed them. They simply worked without planning anything ahead and enjoyed the fact that they could work.
But eventually, they gathered themselves and added many new products - clothing, waterproof table linens, and much more. They learned to live and develop in the conditions they have and will continue to do so. The Touchable Linen history continues, and they hope to write soon about peace and victory.