Contact
hello@shophazelandrose.com
Store info

WINTER HOURS

SUN By Appt

MON By Appt

TUE 11-4

WED 11-4

THUR 11-5

FRI 11-4

SAT 11-4

or by appointment outside open hours.

*masks required while in the store*

Directions

201 6th St SE #2

Minneapolis, MN 55414

201 6th St SE #2

Minneapolis, MN 55414

WINTER HOURS

SUN By Appt

MON By Appt

TUE 11-4

WED 11-4

THUR 11-5

FRI 11-4

SAT 11-4

or by appointment outside open hours.

*masks required while in the store*

Soft Focus

Soft Focus is a curated line of stylish loungewear, focused on crafting contemporary silhouettes out of quality, natural fabrics.

Founder, Sammi Smith, is a Toronto-based designer who has 10+ years of experience working for some of Canada's top fashion and apparel brands. 
When it came time to leave her 9 to 5 life behind and branch out on her own, Sammi found herself contemplating the standard home office uniform of sweats and tees. Working from home for the first time, she sought out easy, casual clothing that didn't sacrifice personal style for comfort. An added bonus, was that luxurious feeling that comes from wearing something special at home that's just for you. And like many designers reinterpreting pajamas and loungewear right now, she also has her sights set beyond the bedroom.

Soft Focus was born out of a desire to create a collection that matches the lifestyle and needs of the modern woman. Simple, elegant yet relaxed pieces that are made for lounging, and styled to live your best life.
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 Soft Focus | The Longline Cami | Heather Cream | Hazel & Rose | Plus | Minneapolis

The Longline Cami | Heather Cream

Soft Focus

$ 52.00
Soft Focus | The High Waist Bike Short | Heather Cream | Plus | Hazel & Rose | Minneapolis

The High Waist Bike Short | Heather Cream

Soft Focus

$ 62.00
 Soft Focus | The Longline Cami | Black | Hazel & Rose | Plus | Minneapolis

The Longline Cami | Black

Soft Focus

$ 52.00
Soft Focus | The High Waist Bike Short | Black | Plus | Hazel & Rose | Minneapolis

The High Waist Bike Short | Black

Soft Focus

$ 62.00