Our brick & mortar store is NOW OPEN to the general public. Local in-store pick-up is available during these hours. You can also schedule a private shopping appointment during non-open hours by emailing Bobbi@shophazelandrose.com. Our brick & mortar store is NOW OPEN to the general public. Local in-store pick-up is available during these hours. You can also schedule a private shopping appointment during non-open hours by emailing Bobbi@shophazelandrose.com.
Contact
hello@shophazelandrose.com
Store info

HOURS

Wed 11am-4pm

Thur 11am-6pm

Fri 11am-4pm

Sat 11am-4pm

or by appointment (masks required).

Directions

201 6th St SE #2

Minneapolis, MN 55414

201 6th St SE #2

Minneapolis, MN 55414

HOURS

Wed 11am-4pm

Thur 11am-6pm

Fri 11am-4pm

Sat 11am-4pm

or by appointment (masks required).

Soft Focus

Soft Focus is a curated line of stylish loungewear, focused on crafting contemporary silhouettes out of quality, natural fabrics.

Founder, Sammi Smith, is a Toronto-based designer who has 10+ years of experience working for some of Canada's top fashion and apparel brands. 
When it came time to leave her 9 to 5 life behind and branch out on her own, Sammi found herself contemplating the standard home office uniform of sweats and tees. Working from home for the first time, she sought out easy, casual clothing that didn't sacrifice personal style for comfort. An added bonus, was that luxurious feeling that comes from wearing something special at home that's just for you. And like many designers reinterpreting pajamas and loungewear right now, she also has her sights set beyond the bedroom.

Soft Focus was born out of a desire to create a collection that matches the lifestyle and needs of the modern woman. Simple, elegant yet relaxed pieces that are made for lounging, and styled to live your best life.
 Soft Focus | The Longline Cami | Heather Cream | Hazel & Rose | Plus | Minneapolis

The Longline Cami | Heather Cream

$ 52.00
Soft Focus | The High Waist Bike Short | Heather Cream | Plus | Hazel & Rose | Minneapolis

The High Waist Bike Short | Heather Cream

$ 62.00
 Soft Focus | The Longline Cami | Black | Hazel & Rose | Plus | Minneapolis

The Longline Cami | Black

$ 52.00
Soft Focus | The High Waist Bike Short | Black | Plus | Hazel & Rose | Minneapolis

The High Waist Bike Short | Black

$ 62.00
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