Created by Gemma Greenhill, who has a voracious appetite for self-expression through personal style. She spent a lot of time in work out clothing, wanting to bridge the gap between dress-up and dressed-down. She dreamt of a jacket that was functional and warm, yet interesting; a fleece that she could wear with my leggings after a hike - that wasn’t [insert big outdoor brand], or over a vintage jumpsuit and with sneakers as easily as clogs or boots. In wanting to feel like herself and feel cozy, Grön Kulle was born.

Inspired by: Comfort with yourself and your surroundings | a life lived with rapt horizons | healthy boundaries | living up, living down | the goal never overshadowing the route taken