Dala is a collaborative brand bringing together the cultures of London and Paraguay into a ready to wear denim studio. The brand is people first, specialising in crafting 100% rigid denim for every body. The functionality and form within the shapes allows for inclusivity to be rooted in the brands DNA.

With a focus on combining vintage washes with contemporary, and directional styling Dala creates long lasting and circularly minded garments that intend to become your future heirlooms. We create exceptional garments that emanate positive energy and endure through a lifetime of wear.

As a studio we don’t believe that denim should be restricted to seasons, rather become the backbone of your day to day life. Our fundamentals collection forms the foundation of the brand, made up of interchangeable wardrobe staples that maintain their personality and withstand trends.

By partnering with BDA, our forward thinking B Corp boutique denim factory, we create garments with longevity in mind, ensuring the best processes are followed throughout our products creation.

Dala is a genuine partnership between our London team and the boutique denim factory BDA.

BDA is an artisan B-Corp certified denim manufacturer residing in the capital of Paraguay. They pride themselves on creating authentic, quality denim that is not mass produced and is made to last. They actively support their local community and put their workforce at the heart of everything they do.

Innovation and sustainability are integral to BDA's ethos, implementing state of the art technology during development, characterised by self generated formulas within the laboratory. These formulas are characterised by the use of nano bubbles, dosing precisely the water and organic chemicals to be used in the washing process. This reduces the water consumption of a common wash from 170 litres to 30 litres.

All of the water used is processed in their treatment plant and then reinserted for different purposes within the factory. To further avoid the use of abrasive and polluting chemicals, ozone and laser machines are used to achieve a unique and vintage aesthetic. In addition to sustainable washing, BDA are constantly working towards a circular economy by recycling and repurposing as much of their waste as possible. This production methodology makes them stand out in the world market, endorsed by certifications such as Leed Silver, B Corp and the jeans redesign by EMF.