Ajaie Alaie is a Brooklyn-based womenswear label creating handmade garments that are inspired by movement, comfort, and the art of loving oneself. Their name and philosophy come from ajai alai, a Sanskrit mantra for standing in your power which translates to invincible, indestructible. The power of self-affirmation and intentionality guide everything we do, from the way they make their clothes to the way they are worn.

Ajaie Alaie uses only sustainable, biodegradable textiles, and they work exclusively with small manufacturers who provide fair pay, opportunities for growth, and unique artisan craftsmanship. They offer made-to-order collections that are size-inclusive, accessibly priced, and intentionally low-waste. From the beginning, they always wanted to make women feel confident and beautiful—and they recognize that in order to do that, they need to respect Mother Earth as well as the people whose hands make our clothing.

Ajaie Alaie is inspired and driven by the process of designing and making. Spinning, weaving, knitting, and natural dyeing—these are the hand crafts that form the heart and soul of our designs. Each piece is ethically manufactured in small units with their trusted partners in Peru and India. Together, they are constantly working to embrace sustainability within their processes to reduce waste, reuse resources, and actively work towards a more accountable fashion supply chain. 

Their garments carry great intentionality and serve as a mantra, a reminder to “be the energy you wish to see in the world.” Much like the people who wear their garments, Ajaie Alaie is not about perfection, but about the grace and flow in constant learning, expansion, and improvement.