Last year, for Hazel & Rose's first Black Friday-Cyber Monday weekend, I wrote the following:
There's a lot of cognitive dissonance at play for ethical retailers.
I find myself simultaneously hoping for amazing sales (which means a lot of people are buying a lot of things) and asking individuals to only buy the items that they truly love (which means encouraging people to walk away from an item if it's not "the one").
So what does that mean for the shopping behemoth that is Black Friday?
When it comes to Black Friday, or any holiday shopping, the same buying rules apply for me: items must be ethically made and I must be thoughtful about my purchases. I don’t let myself get caught up in the hype or the sale. If it’s not ethically made and I don’t absolutely LOVE it, I don’t buy it, period. Part of the beauty of buying fewer and better items means I don’t need a bargain because there’s no goal to maximize the number of "things".
That said, I also recognize that sustainable and ethical fashion comes at a higher price. That price is wholeheartedly justified by the quality and craftsmanship of the item, but can be a barrier for some shoppers. It's nice to offer a discount once in a while to reach more people who want to shop ethically.
Those beliefs will always be at the core of Hazel & Rose, and the idea of shopping thoughtfully is why Hazel & Rose even exists. After growing up around blockbuster Black Friday events, it's important to me to challenge people to think about the biggest shopping weekend of the year differently, and it feels like a necessary preamble to our own Black Friday, Small Business Saturday, and Cyber Monday sale announcement.
The shop will be open for limited hours on Black Friday to provide an alternative to the crazed shopping environments. Visit us and hang out with a drink, some great conversation, and time to browse the shop at your leisure.
If you can't make it to the shop, we have you covered online.
Store hours this week:
- Thursday (Thanksgiving): CLOSED
- Friday (BlackFriday): noon-5pm
- Saturday (Small Business Saturday): 10am-5pm
- Sunday: noon-4pm
- Monday (Cyber Monday): 11am-7pm